The Evolution of Social Commerce: Platforms Race to Adapt to Changing Consumer Behavior
“Commerce is everywhere. The purchase journey is non-linear. It can happen from seeing an ad on Instagram, an influencer on TikTok, a drop on Twitter. You might be window shopping in person, or a friend might send you a link.” – Arpan Podduturi, Director of Product Retail and Messaging, Shopify The pandemic accelerated the shift, […]