Entries by Laura Kavanagh

Are the Streaming Wars Over?

The game is changing – the next generation of the streaming wars will be about stopping churn, consolidation, and bundling as subscriber growth slows. “The streaming wars are over because subscriber growth has come to a halt,” Michael Nathanson, a media analyst at MoffettNathanson, told CNN Business, “You’re fighting a war in a land that […]

Generative AI: What Marketers Should Know

What robotics did for manufacturing in the early 20th century, AI is set to do for the knowledge economy in the 21st. In November 2022, we saw the launch of of ChatGPT, the conversational AI chatbot from OpenAI. The chatbot garnered 1 million users in just 5 days – faster than any social platform to […]