Entries by Laura Kavanagh

Threads – The Twitter Killer?

After months of speculation, varying launch dates, and names, Meta’s alternative to Twitter launched last week to an enormous response, surpassing 100 million users in just five days. The launch of Threads has been “way beyond our expectations,” said Meta CEO Mark Zuckerberg on Friday.  For a point of comparison, it took Twitter five years […]

Key Themes from the 2023 IAB Newfronts

The IAB Newfronts were in full swing last week with a few new players on the scene, including the striking Writers Guild Association contingent that blocked the entrance to the Paramount show. The presentations featured new tech and video announcements, high-profile celebrity appearances and musical performances. Competition for Video dollars is hot. The primary focus […]

Planning for a cookie-less future: What you need to know

“Before cookies, the web was essentially private. After cookies, the web becomes a space capable of extraordinary monitoring,” said Lawrence Lessig 20 years ago. Approximately 83% of brands rely on third-party cookies. For the past couple of decades, cookies have been the leading source of tracking and monitoring internet users, allowing for sophisticated targeting, retargeting […]

Are the Streaming Wars Over?

The game is changing – the next generation of the streaming wars will be about stopping churn, consolidation, and bundling as subscriber growth slows. “The streaming wars are over because subscriber growth has come to a halt,” Michael Nathanson, a media analyst at MoffettNathanson, told CNN Business, “You’re fighting a war in a land that […]

Generative AI: What Marketers Should Know

What robotics did for manufacturing in the early 20th century, AI is set to do for the knowledge economy in the 21st. In November 2022, we saw the launch of of ChatGPT, the conversational AI chatbot from OpenAI. The chatbot garnered 1 million users in just 5 days – faster than any social platform to […]