My trend 2019: Linear television is not dead
Linear television is not dead, even if its useful life is declining. There are a variety of different approaches that make it possible to make linear television more efficient.
Entries by Jens Barczewski
Mobile Relevance vs. Reactance
The time has come: for the first time, mobile (49.7 percent) has globally overtaken desktop traffic (45.2 percent). (Mobile traffic mainly refers to smartphones, since the traffic with tablets is just 5 percent.) In Germany, the situation looks somewhat different: desktop traffic (62.8 percent) still dominates in use and mobile here is “only” at about […]
