Data-based marketing is the wave on which marketing and communication professionals, technology providers and agencies are riding and talking to each other. Due to people’s constantly changing, digitising media consumption, target groups have to be profiled more precisely. They have to be addressed in the right time window and environment in a needs-oriented manner and […]
About Diana Degraa
Managing Partner, Plan.Net Hamburg
Entries by Diana Degraa
Diana Degraa, Managing Director of Plan.Net Hamburg, talks about her technological experience, her tips for female talents and what role big data and business intelligence will play in the future.