- Hello CHATGPT! Now what do we do? - 1. March 2023
- ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL - 8. June 2022
- The Multi-Middle East – Targeting consumers in a complex marketing landscape - 21. November 2017
ChatGPT, the new buzz all around the world, is more than just a buzz. It already has practical use cases that are applicable at work and home. My wife, who had been going back and forth with a remote copywriter for days over her website copy, switched over to ChatGPT and was done and happy with the final copy written by ChatGPT within a few hours! Our Art Director at the agency is using Dall-E to create basic storyboards in a fraction of the time it would take designers to search, download, and edit images from image banks. Our HTML developer is using it to write simple code and also solve roadblocks in the more complex code that she writes. All this and more, and we’re just at the trial version of this amazing language model. It’s no longer far-fetched to imagine that we’ll all have our personal Jarvis within the next 5 years or maybe sooner.
If you’ve read any of my previous blogs, you would know that I’ve been kind of prepared, or even excited, for AI to cause the disruption it’s expected to cause. But, I didn’t expect to wake up one day to something like this. It seems to have happened just overnight! So what happens now? What do I do? Do I train everyone to use ChatGPT while writing SEO copy or Instagram headlines? Do I familiarize my kids to use it to help them with their homework (too late because I think they’re probably ahead of me on this one)? What will the world be like now that we can clearly see how intelligent AI can actually be? And what is our role in this?
I think I’ll maintain my viewpoint as before, which is that as AI becomes more prevalent (and it will very quickly) in the workplace, it’s important to recognize that human skills such as problem-solving, decision-making, and idea generation will be increasingly important to work alongside it. While AI can automate many tasks and provide valuable insights, it is not capable of replicating the unique abilities of human cognition.
The ability to think outside of the box, to see things from a different perspective, and to come up with new and innovative solutions will be in high demand in the future. In addition, the ability to communicate and collaborate effectively will be crucial for success in a future where AI and humans work together. AI will certainly take on more of the routine and repetitive tasks, therefore the ability to work well with others, to communicate effectively, and to be adaptable will be key to creating a career path.
However, those who are not able to move beyond executional skills will find it difficult to create a career path in a future that is complemented by AI. Automation will replace humans in areas such as data entry, customer service, data analysis and reporting, campaign setups and trafficking and even some aspects of professional services. If you are not applying creative or strategic thinking in your job every day, expect a machine model to take over anytime soon.
To thrive in a future with AI, it’s crucial to focus on developing skills such as creative thinking, communication, collaboration, adaptability and the ability to work well with others. Lucky for us, the core of our business has always been creative ideas. These skills will be in high demand and will set individuals apart in the AI-driven future. The time is now, the future has begun.
Leave a ReplyWant to join the discussion?
Feel free to contribute!