Sandra Loibl

General Manager, Serviceplan Campaign


2019 is already knocking on the door – new year, new trends. At the end of the year, we asked the Serviceplan Group experts about their personal trends for 2019. What’s coming next alongside influencer marketing, new work and sustainability? The communication professionals give their verdict here. Happy reading!

In the past, it was enough to make your purchases in the organic shop around the corner to be considered sustainably minded by most of your acquaintances. Today, an organic lifestyle encompasses much more. Our lives are becoming 360° organic. It is not just our food that is organic or fair trade but our clothing, cosmetics and so much more. Our social thinking is becoming increasingly sustainable after such events as nuclear phase-out, the diesel scandal and Hambacher Forest. Instead of plastic bags, we bring our own cloth bags with us when we go shopping. We use apps that can automatically send emails to brands if their products are too plastic-heavy.

People are increasingly making purchasing decisions based on how sustainable brands are. However, this doesn’t just affect product design and ingredients. We as designers also have to think about sustainable packaging. As communications experts, we should not only take this into consideration in the design of a campaign and the messages we communicate, but also in the selection of locations, influencers, service providers and everything that surrounds them. If we think in this way, 360° organic, it is not only good for our planet, but also for our customers.


This article is part of the Trends 2019 series of the Serviceplan Group.

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