Carmen Garcia

PR & Communication, Publips Serviceplan


2019 is already knocking on the door – new year, new trends. At the end of the year, we asked the Serviceplan Group experts about their personal trends for 2019. What’s coming next alongside influencer marketing, new work and sustainability? The communication professionals give their verdict here. Happy reading!

In 2019, brands will look for an occasion to be associated with – an occasion that will accompany their communication activities during the whole year; like social occasions that respond to CSR plans and that their clients and followers are interested in. Social marketing is “in”, but brands shouldn’t risk falling prey to opportunism and being associated with movements just because they are a hot topic like feminism or environmentalism. If the principles of these movements aren’t in the DNA of the brand, they shouldn’t be associated with them.

Brands that represent products which strike a chord with their values will be the ones to triumph in 2019 and technology will consequently play an important role. The consumer has evolved from a simple buyer of a product to a conscious consumer, who stands up for his principles and wants to bring about change as result of his purchases.


This article is part of the Trends 2019 series of the Serviceplan Group.

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