- Brave New World: Three countries – three ways into the metaverse - 27. April 2023
- Speed is not an end in itself - 13. April 2023
- The gateway to the hybrid world - 12. July 2022
- So, what is a Client Service Director Asset Production doing? - 20. May 2022
- Our values are kind of guardrail in everyday business life - 11. May 2022
- In the Future, Stores Need to be More Than Just a Place for Transactions - 4. May 2022
- Be True To Yourself Throughout The Brand Experience - 27. April 2022
Creativity and technology, with the client at its center
In an interview with Advertiser.it Sara Baroni, Managing Director Plan.Net Italia, talks about creativity and innovation and gives insights into the daily work life of the Italian agency.
Managing Director Plan.Net Italia
To focus on content and strategy in order to design an ecosystem that is more efficient, and in favour of the client. This is the main task that is Plan.Net assigned itself with. Continuing with the implementation of all projects by channels, digital and offline, most suitable to accomplish the results. Investing in technology to support creativity and innovation.
“Plan.Net is a communication agency in a digital world”, says Sara Baroni, Managing Partner. “This means that of course we do websites, eCommerce, social media management, app and digital campaigns, but our projects start no matter of the channel and from there we implement them for the digital and offline channels; for some clients we get to produce leaflets, POS communication, brochures or billboards. We’re not omniscient, we’ve decided to focus on the essence of today’s communication, which means content and the strategy to develop an approach of ecosystem that is more effi-cient for the client. Then we find within our group all specific competences that are needed to guarantee the quality of the execution. That is, the approach differentiates us more than the com-petences, that today you can find on a high level in many digital agencies of our competitors. We like to think big picture, client needs centred, and through the digital eyes. That positions us as the division that drives the innovation within our group. For our main clients Auchan Italy, Burger King, BNP Real Estate, Plan.Net is the agency responsible for all aspects of their communication. For others, like Granarolo, Humana, Kimbo we are in charge of the digital communication in close contact with the other agencies of the group. For others again, like F.lli Branca Distillerie, our commitment is on the pure consultation in regards to communication strategy, with a particular focus on the digital ecosystem”.
Teile diesen Eintrag