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The new MasterCard logo is reduced to its essence without losing its recognition or roots. The two iconic overlapping circles are now – freed from lines and a long-in-the-tooth typography – clearer, more unambiguous, thus become even more powerful. They stand for a smooth and trouble-free cross-linking and merging. This is the purely graphical viewing.
However, the new logo is not just a logo in the traditional definition; it is a holistic brand experience. The digitisation of the commerce process and the increasing networking of the consumer is driving the digital transformation. An institution that represents seamless payment options, must be worthy of this development and must also give it expression, flow of goods and payment flow.
The new MasterCard logo is a positively recognisable and confidence-building pole in the complex and digital world. It is about nothing smaller than the marriage of trust and a complexity which is becoming unimaginable.
This is beyond the graphical formal discussion of the much more demanding part. This exactly achieves the new logo and therefore avoids any formal quibbling. The reduced and simple MasterCard logo can be used at all touchpoints, thus making a holistic brand experience space. It works both digitally and in classical communicative media.
It is recognisable. It is by its reduction pleasantly modest and not overbearing. Also, the “withdrawing for oneself” in order to put the consumer at the centre is a contemporary statement of a payment institution. In my opinion Pentagram NY has done an excellent job.
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