- ZARA goes high class - 4. February 2019
- An icon is flying high - 8. February 2018
- Rimowa gets a new visual identity - 31. January 2018
- When food trends meet trend food - 6. October 2017
- YouTube has a new logo - 4. September 2017
- A logo like a sunrise - 30. March 2017
- Pleasantly modest and not overbearing - 19. July 2016
The “old Instagram logo” was personable, approachable, and easily decipherable, but it certainly was not a masterpiece of graphic design. And it would soon become boring, so a relaunch should be understandable. It can be understood as its extending its positioning from a “pure image archive” to a communication platform. Yet, uniqueness, a top priority for designing logos, is the essence of a corporate design. And unique, unfortunately, is what the new logo not. It fits into the series of i-photo, whatsApp, and i-tunes logos, what are unfortunately totally arbitrary. You can barely tell the logos apart from the colours, and graphically they are now all the same. The logo is, sadly, uncreative. Neither does it offer anything new graphically or communicate anything new. It already looks yesterday’s, which is really dramatic. I wonder when this typical trimmed, brightly coloured, and round-cornered app style will finally be broken again. The impression that everyone copies everyone, unfortunately, is pressing. Instagram had just had the chance to create something new and courageous, high quality and unique, but they have missed it, unfortunately.
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