Today the Serviceplan Group, founded in 1970 in Munich, is the largest owner-operated agency group in Europe, represented in more than 30 cities worldwide. Just 10 years ago that was different. When the location in Hamburg was opened on April 1st 2006, it was the very first site besides the one in Munich. Since then, the House of Communication in the Hanseatic city employs roughly 300 experts in creation, technology, and media who devise communications solutions for more than 40 clients, among them AIDA, Audible, BMW, Continental, Europcar, Metro Cash & Carry, Rügenwalder Mühle, and Saturn. The anniversary was celebrated last night with about 350 clients, friends of the company, and employees. Drag queen Olivia Jones presided throughout the evening.

Hamburg, April 8th 2016 — With the establishment of the Hamburg location in 2006, CEO Florian Haller began to realise his vision, which he and all the partners follow down to the present day: “We want to grow Serviceplan into the first independent, owner-operated agency group operating globally and originating in Germany.” Naturally, the first step beyond Munich was of great significance for the agency founded 36 years earlier, and was a first milestone in their growth strategy. “Back then no one would have thought that only 10 years later we would rank among the leading agencies of the city and of northern Germany, that we would be represented with offices in all the great business centres of the world, and that the Group would generate exceptional results each year. We are all proud of this success. And of our employees, without whose engagement and dedication such growth would not be possible.”

Serviceplan started on April 1st 2006 in a town house in Harvesthuder Weg on the Outer Alster with a team of seven employees. “It felt like an adventure as we entered the rooms for the first time: no chairs, no tables, only removal boxes. But a great motivation to build something new in Hamburg. With a strong parent company in Munich behind us,” remembers Alexander Schill, the current worldwide Chief Creative Director of Serviceplan Group, who built up the location together with Jörg Schultheis, his partner at the time – both came from Springer & Jacoby. “What was special from the very beginning, which was never considered in cities or locations – was that all the co-workers immediately cooperated comprehensively to find always the best solutions for our clients.” More than 300 creatives, brand strategists, media planners, as well as digital experts, experts in sales, content, CRM, design and public relations work for the three major agency brands, Serviceplan, Plan.Net, and Mediaplus today.