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SXSW 2024: The Transition Generation
Group, MediaplusA long and exciting adventure trip with no specific destination is over. Here comes the final SXSW Recap from Alex Turtschan, Director Innovation Mediaplus.
SXSW 2024: Addressing the Consumers of Tomorrow
Group, MediaplusAddressing the Consumers of Tomorrow: Day 5 of SXSW 2024 was all about the shifts in consumer behaviour at macro and micro levels; as well as possible solutions for how business leaders can and should respond.
SXSW 2024: Monday’s Tech Roundup
Group, MediaplusDespite the ever-expanding range of topics and content, SXSW Interactive is still a tech conference at heart. The biggest buzz in tech at this year’s conference is (obviously) AI, but spatial computing and its potential use cases, from mixed reality productivity to VR experiences, are a close second.
Culture Media and Hype Cycles: The future of marketing?
Group, MediaplusAt SXSW this year, a prevailing theme across marketing sessions was the pronounced focus on culture media, managing hype cycles, and devising original content ideas.
South by Southwest 2024: Embracing the Unknown
Group, MediaplusIn the world of SXSW 2024, poetry collides with planetary exploration, AI intersects with the crisis of journalism, and non-obvious thinking reshapes brand strategy. In Austin, the next crisis, breakthrough trends and opportunities are just around the corner.
“Employer Branding is not a sprint – it’s a marathon!”
MediaplusThe war for talent is a global one. Employer branding campaigns can help find the best talent internationally. But work cultures differ from market to market. In this interview, Zaid Sagha explains what companies need to consider when launching an international employer branding campaign.
Unlock the potential of AI in Digital Media
GroupPooja Suvarna, Digital Media Manager at Mediaplus Middle East AI (Artificial Intelligence) has come long way from deep learning by major advanced computer to image classification, to Chatbot. In recent years AI has been commonly used by people due to easy access and it is proven that AI can help us in lot ways from […]
This was created with the Help of Ai.
GroupKarim Mroueh, Digital and Social Lead at Serviceplan Group Middle East As we progress in the technological innovation, we should consider the enormous changes artificial intelligence is bring to our life. I have been following an interesting trend in AI development that is based on the characteristic of humans: there is a certain amount of […]
Black Friday breaks records, half of sales from mobile.
MediaplusDid you wait in a long line outside for the Black Friday deal? I bet you didn’t. You probably shopped from the comfort of your couch, along with most other Americans this year. In today’s retail landscape, Black Friday has become an extended shopping experience. The trend now encompasses an entire week, stretching from Thanksgiving […]
How kiwis have found advertising gold.
Group, ServiceplanNew Zealand is a remote Island on the other side of the world, with lots of sheep and a lot less people. But what it lacks in manpower it seems to make up for in creativity. Funnily enough, New Zealand with a population of just 5 million people, manages to punch severely above its weight in the creative rankings at advertising festivals. For example: NZ has won 31 yellow pencils at the prestigious D&AD festival – a competition that is famously difficult to win. Germany, with a population sixteen times bigger, has won 44. And last year at Cannes, New Zealand won 1.8 lions per million people of population. Whereas the most successful nation at the festival – the USA – won just 0,7 lions per million people of population. Being a kiwi myself, I thought I would try to hypothesize as to why a remote island in the south pacific has somehow managed to put itself on advertising’s creative map. Who knows, maybe we can all benefit a little from this island mentality?